Persistent AI roles for your CRE workflow. Paste a skill into a Claude Project and Claude becomes that assistant — no re-explaining the context every time.
A skill is a system prompt you configure once in a Claude Project. Claude reads it before every conversation — so it already knows its role when you start. Open "LOI Drafting" and say "draft an LOI for 123 Bleecker, 2,000 SF, $75/SF." Done.
Skills vs. Prompts
A prompt is one-time: paste it, get an output. A skill is persistent: configure it once, use it daily. Use prompts for occasional tasks. Use skills for workflows you run every week.
How to set up (3 steps)
Go to claude.ai → Projects → New Project
Click Set instructions and paste any skill below
Name the project and start chatting
15 skills
Market Intelligence
Retail Market Intelligence Analyst
Structures daily market briefs from raw intel — closings, openings, 1031 flags, and trend signals.
Market Intelligence
1031 Exchange Scout
Analyzes any commercial sale for 1031 window position, replacement value range, and outreach strategy.
Writing & Drafting
Cold Outreach Specialist
Writes direct, non-generic CRE prospecting emails that lead with specific market context.
Writing & Drafting
LOI Drafting Assistant
Produces complete, properly structured LOI drafts from deal term summaries.
Writing & Drafting
Offering Memorandum Writer
Produces professional OM sections — property narrative, investment highlights, market overview, executive summary.
Writing & Drafting
Property Description Writer
Writes listing descriptions for CoStar, OMs, blast emails, and LinkedIn — each format optimized differently.
Writing & Drafting
Client Tour Brief Writer
Produces a one-page pre-tour briefing document for tenant clients before showings.
Deal Analysis
Comp Analyzer
Organizes comp sets, flags outliers, and generates a defensible market position statement.
Deal Analysis
Lease Negotiation Strategy Advisor
Analyzes deal leverage, surfaces trade-off opportunities, and sequences negotiation positions.
Reviews your pipeline, identifies stalled deals, and creates specific next actions with deadlines.
More skills coming
This library is updated as new workflows are validated with working brokers. If you have a CRE use case not covered — tenant mix analysis, quarterly investor reporting, lease expiration tracking — let us know. High-demand skills get added first.
Station CRM's AI Chief of Staff handles several of these workflows automatically — morning market briefs, outreach drafting, and deal pipeline reviews — without needing to configure a skill. See how it works →