Buildout Alternative

Buildout runs your listings.
Station CRM finds your next ones.

Buildout is excellent at listing marketing, commissions, and back-office coordination. Station CRM is built for brokers who win through prospecting — intelligence-first, before the listing ever exists.

See Station CRM → View Pricing

Different tools for different workflows

Neither platform is wrong. They're built for different parts of the brokerage workflow.

Buildout is strong on
  • Listing marketing and property websites
  • Commission tracking and split management
  • Deal closing and back-office coordination
  • Team-wide listing pipeline management
  • OM and proposal generation
  • Integration with CoStar/LoopNet for listing syndication
Station CRM is strong on
  • Daily retail closings & openings — before competitors see them
  • 1031 exchange candidate identification
  • AI morning briefing: what to focus on today
  • Tenant demand tracking and pursuit scoring
  • Market-aware outreach drafting
  • Intelligence-to-pipeline without manual data entry

The key difference

B
Buildout starts when you have a listing. It helps you market it, track the deal, and close it. The assumption is that you already know what property you're working.
S
Station CRM starts before you have a listing. It reads the market, surfaces the opportunities, scores the leads, and tells you who to call. The deal origination layer comes first.

Many brokers need both — prospecting tools upstream, listing management downstream. If you're evaluating what to add first, the question is where your deal flow is thinnest.

A note on Apto

Buildout acquired Apto, which was previously the most widely-used CRE-specific CRM. Apto is no longer available to new customers.

If you were an Apto customer and are now evaluating Buildout's CRM functionality as an alternative, it's worth knowing that Buildout's core strength is listing marketing — not the deal pipeline and contact management that Apto was known for. The overlap is partial.

Read the full Apto alternatives guide →

Pricing

Buildout
Contact sales for pricing
Annual contracts, varies by team size and modules
Station CRM
$199–$349/seat/month
Pro and Intelligence plans. Monthly billing. No annual lock-in required.

See the prospecting intelligence layer

If your pipeline is strong once you have listings but thin on origination, Station CRM is built for that problem.

Request a Demo
See full pricing →