You're paying for an entire platform.
You're using 15% of it.
CoStar is built for institutional investors who need every asset class in every market. If you're a retail broker in NYC, there's a more focused option — at a fraction of the cost.
The price difference is real
Honest feature comparison
CoStar is a serious platform. This comparison is honest about what each does well.
Where CoStar wins
If you need comprehensive comp data across all asset types — office, industrial, multifamily, retail — CoStar's database is the standard. Its lease and sales comps coverage is unmatched. For underwriting deals or preparing institutional market reports, CoStar is the right tool.
If your brokerage operates nationally across multiple asset classes with analysts who need deep data access, CoStar's pricing is justified by the breadth.
Where Station CRM wins
If you're a retail broker in NYC who needs to know about closings and openings before competitors do, identify 1031 exchange candidates before they go to market, and run outreach campaigns tied to real market signals — that's not what CoStar is built for.
Station CRM's daily retail intelligence feed, 1031 candidate list, and AI Chief of Staff are designed for the prospecting workflow that generates retail deals. CoStar doesn't have a 1031 candidates product. At any price.
The question to ask yourself
Are you winning deals because you have better comp data than your competitors — or because you call the right people before anyone else does?
If the former, CoStar is the right tool. If the latter, you need the intelligence layer that CoStar doesn't deliver.
Many retail brokers use both. If you're evaluating whether to add Station CRM to an existing CoStar subscription, the question is whether the deal flow from better prospecting intelligence justifies the incremental cost. One deal pays for a year.
See the intelligence layer in action
30-minute demo. We'll show you the retail closings feed, the 1031 candidates list, and the AI morning briefing — using real NYC market data.
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